New! Arm & Hammer ™ The Standard of Purity ™ 2 shades whiter† †Data on file Stronger enamel Powered by 100% natural baking soda New Arm & Hammer Essentials puts more of the good stuff in our toothpastes! That's because we've removed all of the artificial sweeteners, dyes, preservatives, parabens, peroxide and sodium lauryl sulfate (SLS) and replaced them with more of the essential ingredients you need for a healthy, beautiful smile. Whiten + strengthen is made with - Pure baking soda to naturally whiten teeth - Naturally sourced calcium to help repair enamel - Essential oils to freshen breath Clinically proven♦♦ ♦♦Clinically proven whitening Now you can get outstanding whitening & enamel strengthening with no compromises!
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