5x lighter* no bleach
*Results up to 5x lighter may vary based on starting hair color and hair history.
Aminolift lightens up to 5 levels with no bleach & helps protect hair
Anti-brass with shimmer lights
Our most advanced blonding system lightens hair up to 5 levels with no bleach.
With shimmer lights conditioner
Your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair.
Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.
Up to 5x lighter.
⁺vs. traditional bleach kits
What's the secret in Blonde It Up?
Our patented aminolift technology. This powerful lightener effectively lifts pigments inside the hair, while the aminoglycine complex helps protect hair's natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.