New & improved
Non-drip color crème
Our most gentle color to the hair⁺, with 80% naturally derived ingredients!
⁺Vs Clairol oxidative hair color
New no ammonia color:
1. Healthy looking color that shines in only 20 minutes.
2. Lasts 28 washes, and enhances your natural color.
3. Gentle color crème, with patented ME+ allergy gentle* molecule, is gentle to your hair and scalp.
* A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. See additional warnings on side panel. If you have a known hair dye allergy, do not use this product unless approved by your dermatologists.
4. Blends away grays and no harsh root line.
New crème, same great shade!