New & improved
Colour care formula™
100% grey coverage
Blend of tones & highlights
New York
1 application
Allergy gentle*
*Presenting ME+, a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.
Fresh floral scent
Non-drip permanent colour crème
Colour that cares for your hair
Our breakthrough colour care permanent crème has conditioners built into every step. It gives you 100% grey coverage with real natural looking tones & highlights while being kind to your hair. What's better? It's nice'n easy.
Brilliant natural looking colour is kind on your hair without compromising on colour result. Real, natural looking luminous colour and 100% grey coverage.
Care colour
Conditioners built into every step. Natural looking, soft, shiny hair.
Nice & easy to use
Creamy and non-drip formula stays where it should-in your hair. Now with a fresh floral scent it's our nicest & easiest way to colour your hair at home.
Same great shade!
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