Smart fade technology For BLONDE, BLEACHED and HIGHLIGHTED hair Vegan formula Our improved formula gradually fades colour, on tone, to a lighter indigo overtime. Lasts approx. 5-10 shampoos Lastingness may vary depending on porosity of hair. Tip: bleached hair is more porous. DO IT YOUR WAY PLAY IT. WASH IT. DO IT AGAIN. Colorista Semi-Permanent is created with pure direct dyes in a conditioning hair mask. No mixing required. Easy to apply. No ammonia. No peroxide. Vegan formula: no animal-derived ingredients or byproducts.
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