LOREAL COLORISTA HAIR COLOUR - PURPLE

Smart fade technology For BLONDE, BLEACHED and HIGHLIGHTED hair Vegan formula Our improved formula gradually fades colour, on tone, to a lighter purple overtime. Lasts approx. 5-10 shampoos Lastingness may vary depending on porosity of hair. Tip: bleached hair is more porous. DO IT YOUR WAY PLAY IT. WASH IT. DO IT AGAIN. Colorista Semi-Permanent is created with pure direct dyes in a conditioning hair mask. No mixing required. Easy to apply. No ammonia. No peroxide. Vegan formula: no animal-derived ingredients or by products.