New
Anti-brass care
# 1 grey coverage brand*
*AC Nielsen, L'Oréal Paris no. 1 grey coverage brand in dollars and units for TL 2018 and YTD September 14, 2019, in Canada.
100% grey coverage
Cool, long lasting colour.
1 application
Cool Supreme™
With anti-brass technology
Reveal colour radiance and keep your beautiful colour cool over time.
Purple shampoo
Delicately cleanses the scalp and the hair of excess residue. Smoothes the hair and reveals radiant colour.
Anti-brass purple conditioner
Neutralizes unwanted yellow and orange tones from the hair, thanks to a special calibration of purple dyes. Colour stays ultra cool, week after week.
How to choose your colour
If you are hesitating between two shades, choose the lightest one.
Triple protection cool colour ritual
1 Developer
2 Cool colouring creme
Enriched with Pro-Keratine® complex and protective serum for long-lasting colour.
3 New step
After colour purple shampoo
Delicately cleanses the scalp and smoothes hair. Reveals a radiant colour.
4 New formula
Anti-brass purple conditioner
Neutralizes brassiness and makes hair shiny and supple week after week.
Exclusive colour comb
For precise and quick colour deposit.
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