Advanced lightening system
With purple conditioner
Lightens up to 8 levels
Crystal clear platinum result
1 application
Féria
Redefines platinum
Féria introduces the next generation in lightening technology. Anti-Brass Conditioner with purple pigments neutralizes brass, providing reinforcing care for strong hair.
Bold prismatic shimmering platinum
Hyper lightening system
Our most advanced lightening system provides hyper platinum results for weeks. All this, with no odour.
Anti-Brass Purple Conditioner
Minimizes brass with each use
It's the end of dull and flat.
Hyper Platinum™ inspired by cutting-edge fashion.
Expressive colour for the visionary
Hyper Platinum is custom-blended by master colourists for the imaginative trendsetter. Even dark bases can achieve our purest platinum without compromising on condition.
Hyper Platinum lifts natural hair up to 8 levels. Ideal for dark to light brown hair. Not recommended on predominantly grey or heavily highlighted hair. Do not use on relaxed hair. Results will vary depending on colour and condition of hair.
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