New shade
8 weeks of fade-defying colour
Brilliant, lustrous hair
100% grey coverage
1 application
The gold standard in haircolour.
Experience Superior Preference premium fade-defying colour + shine system which creates a rich, long-lasting colour with luminosity, shine and beautiful grey coverage. Luminous colour shines from every strand and defies fade-out for up to 8 beautiful weeks.
Oléo Shine Serum™
Our colour protective conditioner is enriched with golden camelina oil, antioxidant vitamin E and a UV filter. It locks in shine brilliantly for silky, resilient hair.
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