Cool blondes Up to 6 weeks of anti-brass colour Luminous cool blondes, anti-brass care With purple conditioner Optimal grey coverage 1 application Luminous, fade-defying colour Preference, our true gold standard of beautiful colour & shine. Luminous, cool multidimensional colour Preference's Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage. Ultra cool shades Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde. Up to 6 weeks of anti-brass with our Purple Conditioner. Enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won't turn dull or brassy.
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