Improved Luminous anti-brass cool blondes Up to 6 WEEKS OF ANTI-BRASS COLOUR with PURPLE CONDITIONER Optimal grey coverage Permanent Luminous, fade-defying cool blondes Superior Preference® is powered by a new Fade-Defying System for long-lasting, luminous colour formulated with ashy and pearlescent reflects for a cool and pure blonde. Suitable for all hair types ANTI-BRASS PURPLE CONDITIONER Enriched with purple dyes to neutralize yellow undertones and keep your blonde cool for up to 6 weeks. IMPROVED EXPERIENCE The new no-drip texture of the conditioning gel formula offers better hair adherence and a more precise application. New look. Same shade.
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