Luminous colour, full of reflects
100% grey coverage
with SHINE SERUM
Permanent
Luminous, fade-defying colour
Preference, our true gold standard of beautiful colour & shine.
Luminous, Multidimensional Colour
Preference's Superior Fade-Defying Colour & Shine System creates luminous, lit-from-within colour, with natural-looking highs & lows, & beautiful grey coverage.
Up to 8 Weeks of Fade-Defying Colour
Rich, long-lasting colour shines from every strand and resists fading or turning brassy week after week.
Sensorial Fragrance
A floral fragrance with amber notes for a sensorial experience at application.
Our colour protective Care Suprême® Conditioner with Shine Serum
Formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E & UV Filter, helps keep first day colour vibrancy & provides silky, resilient hair. From root to tip, colour won't fade-out, turn dull or brassy.