Improved
High impact shine
up to 9 WEEKS OF FADE-DEFYING COLOUR
100% grey coverage
Permanent
Radiant fade-defying colour
Superior Preference® is powered by a new Fade-Defying System for long-lasting, luminous colour and 100% grey coverage.
Suitable for all hair types
RICH LUMINOUS COLOUR
The Shine Protect Conditioner, infused with a UV Filter and Vitamin E, helps keep colour vibrancy & provides silky, resilient hair. Use it once a week for high-impact shine.
IMPROVED EXPERIENCE
The new no-drip texture of the conditioning gel formula offers better hair adherence and a more precise application.