Improved High impact shine up to 9 WEEKS OF FADE-DEFYING COLOUR 100% grey coverage Permanent Radiant fade-defying colour Superior Preference® is powered by a new Fade-Defying System for long-lasting, luminous colour and 100% grey coverage. Suitable for all hair types RICH LUMINOUS COLOUR The Shine Protect Conditioner, infused with a UV Filter and Vitamin E, helps keep colour vibrancy & provides silky, resilient hair. Use it once a week for high-impact shine. IMPROVED EXPERIENCE The new no-drip texture of the conditioning gel formula offers better hair adherence and a more precise application.
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