LOREAL PREFERENCE HAIR COLOUR - NATURAL LIGHT ASH BROWN #16

with SHINE SERUM BRILLANCE Luminous colour, full of reflects 100% grey coverage Permanent Luminous, fade-defying colour Preference, our true gold standard of beautiful colour & shine. Luminous, Multidimensional Colour Preference's Superior Fade-Defying Colour & Shine System creates luminous, lit-from within colour, with natural-looking highs & lows, & beautiful grey coverage. Up to 8 Weeks of Fade-Defying Colour Rich, long-lasting colour shines from every strand and resists fading or turning brassy week after week. Sensorial Fragrance A floral fragrance with amber notes for a sensorial experience at application. Our colour protective Care Suprême® Conditioner with Shine Serum Formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E & UV Filter, helps keep first day colour vibrancy & provides silky, resilient hair. From root to tip, colour won't fade-out, turn dull or brassy.