LOREAL FERIA HYPER PLATINUM HAIR COLOUR

Lightens up to 8 levels Reinforced care Advanced lightening system All hair types VEGAN** VEGAN FORMULA **No animal-derived ingredients or by-products Permanent Féria® MULTI-FACETED SHIMMERING COLOUR FÉRIA® brings the next generation in lightening technology. Purple Conditioner neutralizes brass while leaving hair conditioned, providing reinforcing care for strong hair. Bold prismatic shimmering platinum HYPER LIGHTENING SYSTEM Our most advanced lightening system provides hyper platinum results for weeks. PURPLE CONDITIONER Minimizes brass with each use. It's the end of dull and flat. Hyper Platinum™, our most advanced lightening system for up to 8 levels of lift. Ideal for dark hair. Expressive colour for the visionary Hyper Platinum™ is custom-blended by master colourists for the imaginative trendsetter. Even dark bases can achieve our purest platinum without compromising on condition. Up to 8-level lift | bleach Ideal for light to dark brown hair.