3295 Coast Meridian Road
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Up to 6 weeks of anti-brass colour
Luminous cool blondes, anti-brass care
With purple conditioner
Optimal grey coverage
Luminous, fade-defying colour
Preference, our true gold standard of beautiful colour & shine.
Luminous, cool multidimensional colour
Preference's Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage.
Ultra cool shades
Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde.
Up to 6 weeks of anti-brass with our Purple Conditioner.
Enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won't turn dull or brassy.
AVAILABLEInventory may vary
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