LOREAL PREFERENCE HAIR COLOUR - DARK ASH BLONDE #17

8 weeks of fade-defying colour Brilliant, lustrous hair 100% grey coverage 1 application The gold standard in haircolour. Experience Superior Preference premium colour performance: long-lasting colour for up to 8 beautiful weeks, brilliant shine and 100% grey coverage. Expert insight "Unlike classic colourants, Superior Preference's colourants are bigger and they lock in deep, at the heart of the hair, for longer. Wash after wash, the colour doesn't fade." Official hair artist and colourist for L'Oréal Paris Oléo Shine Serum™ Our conditioner is enriched with golden camelina oil, antioxidant vitamin E and a UV filter. It locks in shine brilliantly for silky, resilient hair. New look. Same shade.